TikTok is introducing a fresh option that permits them to reduce the volume of AI-created videos appearing in their streams. This step comes as the company revealed that it presently contains over 1 bn content made with AI.
Trial and Implementation
This change is being tested over the following weeks before a global rollout. This development coincides with a rise in content created by AI, driven by new video-generation tools.
The Broader AI Trend
It has been noted that approximately 10% of the quickest rising content creators on a competing service exclusively feature AI-generated videos. A large amount of this content is deemed “AI slop”, a phrase for substandard, mass-produced content that is typically absurd or dreamlike.
Based on user feedback that numerous viewers enjoy content created using AI tools, from digital art to science explainers, and we intend to provide users the power to increase or decrease of that, according to their own preferences,” commented a spokesperson.
Volume and Proportions
TikTok disclosed that there are now 1.3bn videos on its service labeled as made with AI. Overall, in excess of 100 m pieces of content are added to the app every day, making AI-generated material a relatively small part of its overall inventory.
How to Adjust Settings
Users will be able to reduce or increase the amount of artificial media they see by using the topic control option in the platform and picking “AI-generated content”. Other topics that currently be modified under the filter encompass politics, clothing, cosmetics, and movement.
Content Labeling and Policies
Its rules require content makers to identify convincing artificially created content, and it prohibits dangerous AI impersonations of celebrities or critical incidents. Any realistic AI video that is without a tag can be removed under its user guidelines.
Furthermore, the app will from now on attach an AI-generated tag to content produced via its built-in AI features, or detected by an industry-wide initiative for identifying content made by AI. This measure is designed to help prevent users from attempting to circumvent the disclosure requirement.
Responsible AI Funding
The company is also establishing a two million dollar AI literacy fund for professionals and groups to create educational content about ethical AI use. This program will assist educational bodies specializing in teaching coding and technology.
Platform Protection
TikTok has justified its content review process, following debate over plans to make redundant hundreds of review team members in the United Kingdom. The company is expected to cut a significant number of roles in its content moderation team in London, with labor groups and online safety experts raising concerns that humans are being replaced by machine-led review.
A company official stated that staff-based oversight would remain essential, but automated tools can protect employees by removing the most distressing content before it has to be seen by staff. The platform reported a 76% decrease in shocking and graphic content handled by safety staff over the previous year due to reliance on its AI tools.
“We think that it’s essential to balance humans and technology to ensure user safety,” the official commented. “We’ll have staff as part of that process, but we also think it’s very important to minimize viewing of dangerous material as quickly as possible, which is the area in which a lot of the machine support is really helping us operate efficiently.”
